Feed It Forward by nutrena

Cause, Digital Video, Pre-roll, Digital Campaign

Cargill’s Nutrena is one of the largest animal feed and pet food manufacturers in America. They wanted to do something to show their belief that animals can change the lives of people. We helped them create Feed It Forward, an entirely new giving program under their brand.

Feed It Forward offers grants to non-profits who share Nutrena's belief that animals change lives.

Update: Many of the organizations featured so far have reported huge increases in volunteering, donations, and social media engagement.

Awards: Feed It Forward has been recognized with a best in show award in the National Agri-Marketing Awards third region for the Specialty Campaign category.

Feed It Forward Stories

We visited the first run of Feed It Forward grant recipients and created a series of videos about the people and animals they work with. These videos served as YouTube ads and as longer form content.

Second round

Organization: The Wild Hope

Mission: The Wild Hope helps the survivors of sex trafficking readjust and learn to build healthy relationships through equine-assisted therapy.

Organization: Hugs for Horses

Mission: Hugs for Horses is an equine-assisted therapy program in Georgetown, SC. Hugs works with various riders who are overcoming various obstacles.

First Round

Organization: Camp Cowboy

Mission: Camp Cowboy is an equine-assisted therapy program in Texas. Camp Cowboy’s primary focus is PTSD, and they help individuals overcoming other obstacles as well.

Organization: Service Dogs Alabama

Mission: Service Dogs Alabama trains dogs to help in a wide variety of scenarios; from PTSD, to diabetes, to in-school therapy.

Organization: We Can Ride

Mission: We Can Ride is an equine-therapy program in Minnesota. They help clients of all ages and all needs.

Organization: Zachariah’s Acres

Mission: Zachariah’s Acres is based in Oconomowoc, WI, just north of Milwaukee. The organization helps children and young adults with disabilities connect to nature, and one of their tools is a fully accessible chicken coop.


And all of those videos we made directed people to a website with lots of information about the grant process, and past recipients.

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Copywriter: Tim Shumar

Art Director: Sarah Koster

Executive Creative Director: Andy Thieman

Agency: Yamamoto