Raisinets

Student Campaign, Print, Packaging, Out of Home, Social

Not everyone loves raisins. As a raisin-based candy, that makes Raisinets sad. At the end of the day, we all just want to be loved.


Print

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Valentine's Point of sale Display


Valentine's Boxes


Out of Home

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Social Content

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Loved. By Some Unfollow Bot

When a person follows @NestleRaisinets on Twitter a bot will follow that person back and keep track of their follower count. Once a threshold number of Twitter users unfollow that person, @NestleRaisinets will tweet them in sympathy and offer a code for a free pack of Raisinets.

Copywriter: Tim Shumar

Art Director: Holly Younce