Student Campaign, Print, Packaging, Out of Home, Social
Not everyone loves raisins. As a raisin-based candy, that makes Raisinets sad. At the end of the day, we all just want to be loved.
Valentine's Point of sale Display
Out of Home
Loved. By Some Unfollow Bot
When a person follows @NestleRaisinets on Twitter a bot will follow that person back and keep track of their follower count. Once a threshold number of Twitter users unfollow that person, @NestleRaisinets will tweet them in sympathy and offer a code for a free pack of Raisinets.
Copywriter: Tim Shumar
Art Director: Holly Younce