Best Buy Product Assortment + Bratwurst

TV / Digital Video

In 2024, we created an entirely new campaign for Best Buy with an entirely new spokesperson, Gram. He’s the world’s first Spokeshologram. Gram showed up at this tailgate to remind us all that Best Buy has more than TVs and computers. There’s kitchen tech, grills, massage chairs, and everything that a midwestern football fan could want to take their setup to the next level.

Special thank you to Bob for introducing me to the wide world of brats.

“Brats” :30

Copywriter: Tim Shumar

Art Director: Randy Tatum

Director: Amber Schaefer

Production Partners: X-15; O Positive Films

Post-Production Partners: HutchCo; Parliament; Lime

Executive Creative Director: Bruce Bildsten

Agency: Best Buy Creative