Marshfield Children’s Hospital
Campaign, Broadcast, Print, Out of Home, Social, Community Sponsorship, Brand Activation
Marshfield Children’s Hospital is in the center of Wisconsin. They had never run any advertising or had much branding. We crafted their image from the ground up, and we started with a simple truth — It sucks to see a kid in the hospital.
VIDEO
“Anthem” :30
“Bell” :30
Social
In social we show-off different service lines and subspecialties, as well as reinforce our belief that kids don’t belong in hospitals.
Frame 1: 1 cancer-beating applause break.
Frame 2: 12 of the best pediatric oncologists in WI
Frame 3: For the love of kids.
Frame 1: 18 beds for newborns.
Frame 2: 1 delivery date.
Frame 3: For the love of kids.
Frame 1: 0 the number of patients we’d like.
Frame 2: 22+ pediatric subspecialties just in case.
Frame 3: For the love of kids.
Frame 1: Kids belong outside.
Frame 2: Kids belong on swings.
Frame 3: Kids don’t belong in hospitals. We’re here if they need to be.
Out of home
seasonal out of home
Extensions
Playground sponsorship
Let’s showcase the places where kids do belong. We’ll refurbish and sponsor playgrounds within our service area as a way to practice our message.
Sign Copy:
For the love of kids.
Kids should have places to laugh, play, and be a kid. That’s why we provide those places during treatment. And that’s why we provide them outside of our hospital.
Baby box partnership
A baby box is a box specially designed to serve as a bed for newborns to sleep in during the first few months of life. The boxes are created specifically to prevent SIDS (Sudden Infant Death Syndrome). Baby boxes also offer tons of educational information and supplies to help you prepare for your coming child.
We’ll partner with an existing baby box program, like the Baby Box Co, creating a branded box to help prepare soon-to-be Wisconsin parents.
Copywriter: Tim Shumar
Art Director: Allison Brink; Sarah Koster
Creative Director: Patrick Clifford
Executive Creative Director: Andy Thieman
Director: Jon Nowak
Production Partners: 8th Street Productions
Agency: Yamamoto
Client: Marshfield Children’s Hospital